At a time when there is a general feeling that family audience have dwindled considerably in theatres, producer AVM K Shanmugham seems to have taken a crusade to bring them back to cinema halls. His latest venture 'A AA E EE' is a simple tale about romance between four youths with a major thrust on father-daughter relationship. It has emotions and drama to attract family audience and at the same time enough ingredients to enthrall youngsters.

You get some idea of what's in store when you catch Subramaniam (Prabhu) reeling off a loud monologue about ayurveda and astrology to a motley group of foreigners who seem both amused and embarrassed at the same time. Then appears his overenthusiastic daughter Anitha (Monica), who flings her arms around daddy dearest and screeches that she loves him and has come back home from college.

She has a cousin as well, Easwari (Saranya Mohan), and together the family drowns you in syrupy silliness. And just when you think you really can't endure any more of this wishy-washiness, enters Vedhachalam (V M C Haneefa), as the ridiculously attired drunkard, who produces some genuine laughs.

Arul Dass' cinematography is worth mentioning. He captures song sequences well providing a visual treat to our eyes. Vijay Antony's songs remind us of his earlier tunes yet are good to listen.

Vijay Antony's songs are eminently forgettable; his background score is so loud it drowns the conversation at some places. Srinivasan's dialogues could do with some tweaking. And L Venkatrao's sets, depicting magnificence, pall on you after a while.